Brand Strategy - Identity - Brand Manual
The letters used in ISIDORA is a mix of the authenticity of old classics and the live spirit of modernity, and this can be seen in the balance, elegance, and articulation of the curves and spaces, which conveys a feeling of luxury. In the ancient Greek, the word ISIDORA means the gift of gods, and through time gemstones are used as gifts of a great value, for its rarity and beauty. So, we were inspired to create the logo by a gemstone called Amethyst, forming a unique icon of great luxury and class. The color is selected from the Amethyst color range, and we set our selection on (Queen Pink) color.